Brand strategy is the latest trend in building up your reputation online and off with your customers and partners. It is about more than just being a recognizable name; it is about representing a lifestyle. Wholesale sporting apparel can play a surprisingly important role in creating your brand. It can also be an affordable way to maximize the effectiveness of your marketing budget. Don’t opt for the standard promotional fare; choose something that is going to move your reputation forward.
The basics of brand strategy
Brand strategy is not about getting your name or logo recognized, it is about creating an association with a lifestyle or purpose. Coca Cola’s brand strategy isn’t about being associated with soda; it’s about being associated with a lifestyle that has a focus on friends and fun. Brand strategy isn’t about pushing a particular product or service; it is about creating a corporate identity that allows for future growth in product or service offerings. You don’t want to be known as a one-horse show, you want people to have expectations of your company as a resource to enable them to enhance their image of themselves.
Why wholesale sporting apparel?
When a company like Coca Cola orders wholesale sporting apparel, the clothes are chosen not just to display a logo or motto, but as a vehicle that supports the idea that people who wear it are active, social and having fun. That is why wholesale sporting apparel can be a powerful way to maximize your brand while reaching people who also may not be ready (or interested) in buying your current line of products or services. Brand strategy isn’t just about finding customers, it’s also about finding people who will carry your message to potential customers you don’t know about.
Using in-stock programs for dynamic rewards
Companies like Dodger Industries provide custom runs, but they also have an in-stock wholesale sports apparel program that allows you to craft dynamic rewards. In-stock programs assure you that the apparel can be printed and delivered on short notice so you can create rewards for your customers and clients, or fast promotional pushes. In-stock also allows you to do short runs for less than you think. Using wholesale sports apparel as in-house rewards for team work provides morale incentives and solid team building, but it also extends your image and brand into the public. Sports apparel gets worn everywhere and all the time. It is an opportunity for free marketing that you shouldn’t ignore.
Creating loyalty through quality
None of this is going to work for your company unless the wholesale sports apparel that you are ordering is of a high quality. There are only so many cheap goodies that people are going to be happy to receive before they start associating the poor quality of the reward with the quality of your products or services. By making sure that the quality of your wholesale sports apparel is high, you are engaging in reputation management as well as brand support.